Automotive - Car Manufacturer

This solution could work for you if you...

  • Have capital tied up in slow moving or obsolete assets
  • Want to restore value to the business
  • Are looking to increment UK Marketing budgets

The Challenge

A top car manufacturer had a stock of vehicles from the outgoing model that were unregistered, but no longer in demand by the dealership network. The stock was facing a value write down when Active were called in.

 

Our Solution

  1. Active worked with the car manufacturer to develop a dealer promotion
  2. The manufacturer discounted the vehicles to dealerships
  3. Active issued Trade Credits to make up the difference between the book value and the new discounted price
  4. The client sold all the outstanding stock without facing a loss of value
  5. The Trade Credits were used to part fund TV and press activity

The Benefits

 

Client

  • Sold stock of the outgoing model at full book value to make way for the incoming new model

 

Media Owner

  • Received media campaign from a client who would have had to cut their budget due to the stock issue

 

Active International

  • Generated profit from the sale of cars to the dealers and Trading of the media plan
  • Deepened relationship with the car manufacturer

 

If you'd like to find out more about our Corporate Trade and working with us, get in touch with John Charlesworth, our Director of Client Relations by email or phone