General Retail - High Street Department Store

This solution could work for you if you...

  • Have a product and/or service
  • Want to attract new customers
  • Are looking to increment UK Marketing budgets

 

The Challenge

A major high street department store wanted to increase gift card sales in the run up to Christmas.

Our Solution

  1. Active worked with the media agency to identify and recommend Tradeable opportunities and partners
  2. Active Traded the resultant media spend, and bought-back an agreed amount of gift vouchers in cash from the client
  3. Vouchers were Traded with media partners (in return for media space), to be used for staff incentives

The Benefits