General Retail - Multinational Retailer

This solution could work for you if you...

  • Have an inventory problem for Active to solve before any media runs
  • Need help to find an overseas distribution channel
  • Have an existing relationship with Active so you know that you will spend the Trade Credits in the near future
  • Are a manufacturer predominantly based in the UK

 

The Challenge

A well-known retailer was looking to launch an online movie streaming service and wanted to maximise their new customers.

Our Solution

  1. Active worked with the media agency to identify and recommend Tradable opportunities and partners
  2. Active Traded the resultant media spend, and bought back an agreed amount of gift vouchers in cash from the client
  3. Vouchers were Traded with media partners (in return for media space) to be used for staff incentives and reader promotions. The remainder were sold through our Friends & Family site

 

The Benefits

 

Client

  • Purchased vouchers represented incremental business and customers

 

Media Owner

  • Helped facilitate media spend and increased media efficiency by generating increased ROI for the client
  • Reader promotions drove magazine subscriptions
  • Media Partners were able to pay for gift vouchers using their media space

 

Active International

  • Gained media space as payment for the vouchers
  • Media space was then sold to clients in exchange for cash and stock

 

If you'd like to find out more about our Corporate Trade and working with us, get in touch with John Charlesworth, our Director of Client Relations by email or phone 020 7520 6666